MLB All-Star Game Lifts WNYW to Weekly Top Spot

With the temperatures consistently in the 90s, summer also means the Major League Baseball All-Star Game. The annual mid-summer classic took the number one prime time position for the week, according to the Nielsen Company.

The All-Star Game had an estimated 945,000 WNYW/Channel 5 viewers, with a 4.7 rating.  The 30-minute pre-game show also got strong numbers–landing at number three (714,000/3.5).

ESPN basked in the All-Star glow as well. The Home Run Derby had a fourth-place showing (633,000/3.1).

In a non-baseball related entry, America’s Got Talent gave WNBC the number two slot (780,000/3.9)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in