Maxim’s Eric Gillin: “This isn’t Esquire” In our own MB “How To Pitch” section, there’s a beefed-up pitching primer for Maxim, wherein entertainment editor Gillin points out the obvious: at Maxim, you don’t “get to explore the meaning of life in your article; we make jokes, and we don’t waste our words.” They are, of course, a little less sparing with their pictures, and this month’s issue reminds us that we also have a girl crush on Kelly Monaco from “Dancing With The Stars.”