Milton Glaser Versus Global Warming

glaser gwIf you, too, had the best of intentions but just couldn’t manage to sit through the PowerPoint deck-plus-Al-Gore-on-a-plane-B-roll that is An Inconvenient Truth, Milton Glaser has boiled down “global warming” and “climate change” into a new campaign that calls out these terms as the clumsy euphemisms they are. The bottom line: “It’s not warming, it’s dying.”

With his signature inform-and-delight tactics, Glaser pairs this grim yet clear-eyed slogan with a roiling green orb that suggests the planet Earth viewed from space—as its expanse of life-sustaining terrain recedes into blackness.

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