Millenials Love Great Design and They're Willing to Pay for It, Dammit
We’re never sure exactly which generation we fit into–as cuspers, we float between Gen X and Gen Y depending on which song is playing on our iPod. But we’re always curious to know what those Millenials are up to, seeing as they’re young and hip and have the coolest name of all, unless you count the Greatest Generation.
According to this study by Kelton Research and commissioned by Autodesk, Millenials have made great design a priority, right down to their choice in video game equipment:
They are willing to pay more for an appealing product design, whether it’s a car (67 percent), furniture (60 percent) or a video game system (31 percent).
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