After serving two years as Women’s Health’s editor-in-chief, Michele Promaulayko has had the VP tag added to her title. In this new dual role, Promaulayko will oversee the Women’s Health brand including the print edition, website, iPhone apps, books, and international publications. Men’s Health SVP/editor-in-chief and Women’s Health editorial director David Zinczenko spoke glowingly of Promaulayko’s contributions to the magazine.
Since coming in to take over Women’s Health, Michele has helped to clearly define the mission of the magazine. She not only built Women’s Health into the perfect partner to Men’s Health, but also has provided Rodale with a powerful one-two punch in the market.
Promaulayko guided Women’s Health to a 10 percent rise in single copy sales in the first half of 2010 and a 7 percent circulation boost in the same period. She also was at the helm when Women’s Health was named 2009’s “Magazine of the Year” by Advertising Age and ranked second on the 2010 Adweek Hot List.
Prior to joining Women’s Health, Promaulayko served as executive editor of Cosmopolitan for nearly a decade. She also was one of Teen People’s original editors and wrote several health-themed books including Look Better Naked: The 6-Week Plan To Your Leanest, Hottest, Body — Ever.