Meredith Corporation has joined forces with Joanna Gaines and Chip Gaines—owners of the Magnolia brand—to launch a new lifestyle magazine.
The working title for the new entry is Joanna and Chip Gaines Magnolia Lifestyle. Let’s hope something better comes along before it launches in October.
The Magnolia magazine will debut with 400,000 copies available at newsstands for $7.99 a pop. Content will cover entertaining, gardening, family, outdoor living and more. The first issue will be themed “Hospitality.”
As for the perils of launching a magazine in today’s shaky media climate, Meredith National Media Group president Tom Harty isn’t worried.
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