Meredith is raiding Reader’s Digest Association (RDA) for the second time in the past four months, this time for AllRecipes.com, which as been for sale since December. In early October, Meredith acquired Every Day with Rachael Ray from RDA.
By adding the site, Meredith is giving its web presence quite a boost. “The acquisition of Allrecipes.com, the market leader in the digital food space, significantly enhances our leading consumer and advertiser proposition,” said Meredith’s CEO, Steve Lacy. “It more than doubles the scale of the Meredith Women’s Digital Network, and is expected to drive incremental revenue and profit growth, adding to our already strong free cash flow over time.”
When the sale was announced, some speculated that RDA would end up getting less than $200 million, which was less than RDA had hoped for. That prediction was right on, as Meredith has purchased the site for $175 million.