Meredith Expands Parents Brand

The target demo: Hispanic millennial moms. The targeting company: Meredith. The target launch date: Spring 2015.

ParentsLatina

From today’s announcement:

“Our research shows that nine out of 10 second-generation Hispanic moms find the concept of Parents Latina appealing to them, and reflected their cultural values and heritage,” says Dana Points, content director, Meredith Parents Network.

Added Meredith National Media Group president Tom Harty: “We will leverage the power of Parents – the most respected brand in the lifestyle category focusing on moms – along with Meredith Hispanic Media and our 100-million-name database that includes 60 percent of all U.S.

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