Interesting piece by New York Times advertising writer and blogger Stuart Elliott. He takes a look at the 2013-14 sponsored Web series battle plans of two very familiar media companies – Meredith and Scripps Networks.
Among the shows coming down the pike are Baby Sleep 911, which will follow a baby sleep consultant into various parents’ homes; Bonkers Awesome!, showcasing food blogger Joy Wilson; and How We Broke the News, featuring couples explaining how they told relatives of their intention to marry.
On the Meredith side, a key hire in support of all this was made in the spring:
A cornerstone of Meredith Originals was the arrival in April of Laura Rowley as vice president for video production and product at the Meredith National Media Group, based in New York. She had been executive producer for original video and partnerships at The Huffington Post.
Meredith will officially introduce its Meredith Originals division at this weekend’s annual Association of National Advertisers conference in Phoenix, running today through Sunday. On the Scripps side, the goal for 2013-14 is a combined total of 52 traditional and Web series. Read Elliott’s full report here.