Meredith, Scripps Readying Boatload of New Web Series
Interesting piece by New York Times advertising writer and blogger Stuart Elliott. He takes a look at the 2013-14 sponsored Web series battle plans of two very familiar media companies – Meredith and Scripps Networks.
Among the shows coming down the pike are Baby Sleep 911, which will follow a baby sleep consultant into various parents’ homes; Bonkers Awesome!, showcasing food blogger Joy Wilson; and How We Broke the News, featuring couples explaining how they told relatives of their intention to marry.
On the Meredith side, a key hire in support of all this was made in the spring:
A cornerstone of Meredith Originals was the arrival in April of Laura Rowley as vice president for video production and product at the Meredith National Media Group, based in New York.
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