Meredith Launches Video On Demand Partnership
Thanks to economic pressures, magazine publishers have spent the last year restructuring their business models in order to stay alive.
In the past few months, no publisher has announced as many changes and innovations as Meredith Corp. (MDP), which publishes magazines including Better Homes and Gardens, Parents and Family Circle.
Today, Meredith announced a strategic video partnership with Interactivation, bringing the media company’s video content to more than 25 million homes starting this fall through Interactivation’s Mag Rack video-on-demand service.
Under the terms of the agreement, Meredith will split advertising and sponsorship revenues from the new venture with Interactivation, while also selling advertising and sponsorships for current Mag Rack video content.
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