Meredith Launches Augmented Reality App

Millennial moms who like augmented reality — probably an interesting bunch — are going to be pleased with Mom+, a new app from Meredith. Mom+ is free and downloadable at the Apple App Store or Google Play. Users can scan items found in the print editions of Parents, American Baby, FamilyFun and Ser Padres, to bring up new, exclusive content.

Dana Points, content director for Meredith Parents Network, said of Mom+, “Our research also shows that they [young moms] truly value our trusted content to help them navigate the many challenges of the modern family lifestyle.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in