Meredith Buys Shape, Will Fold Fitness

By Chris O'Shea Comment

Meredith Corporation is growing its empire. The company has acquired Shape, Natural Health and Fit Pregnancy — along with their digital properties — from AMI. Financial terms of the deal weren’t disclosed.

Meredith’s takeover of Shape means the end of Fitness in print. The magazine — which debuted in 1992 will be folded into Shape, and Fitness subscribers will now be sent Shape. The last issue of Fitness will be its April edition. The new Shape debuts in May.

The resulting combination will boost Shape’s rate base from 1.6 million to 2.5 million. Shape and Fitness will retain separate websites.

Tom Witschi, president of Meredith’s Women’s Lifestyle Group, will oversee the newly acquired brands. David Zinczenko, who had served as Shape’s editorial director at AMI, will continue to work on the magazine.

We’ve reach out to Meredith for information on the fate of the Fitness editorial team and what the masthead at Shape will look like. We expect some answers later this afternoon, so we’ll update you then.