Another acquisition for Meredith Corporation. This time, the media company is acquiring the assets to FamilyFun from Disney Publishing Worldwide, a deal set to close in 30 days. The magazine has an audience of six million. The first issue published by Meredith is expected March 2012.
This addition to its parenting category, which already includes Parents and American Baby, comes on the heels of acquiring food titles Every Day with Rachael Ray and EatingWell.
“We are delighted to add the FamilyFun brand to our expanding media portfolio,” says Meredith National Media Group president Tom Harty. “This acquisition further strengthens our leadership position and reach among women in both the parenthood and food spaces, and offers our advertisers additional channels to reach these consumers.”
For Disney, this means a stronger focus on its children initiatives.
“Moving forward, Disney Publishing Worldwide will focus on our core children’s magazine and book businesses, our rapidly growing digital initiatives, and our Disney English language learning program,” says Russell Hampton, president, Disney Publishing Worldwide.