Men's Health, Men's Fitness and Muscle & Fitness are All Pretty Much the Same Thing
When David Zinczenko left Rodale and joined forces with AMI, we called it: AMI’s Men’s Fitness would become a replica of Men’s Health, the Rodale title that Zinczenko turned into a success. Of course that’s exactly what happened. Now, according to Adweek, Zinczenko has his hands on Muscle & Fitness. Guess what? It looks more like Men’s Health and Men’s Fitness.
Previously, Muscle & Fitness was a magazine dedicated to the body building world. Each month, a man with an unhealthy amount of muscle would appear on the cover, seemingly daring people to guess when he would explode.
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