Meh: 2010 Held Good, Bad News For Magazines

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By Alex Alvarez Comment

The good news? Fewer magazines folded over the course of 2010 than in 2009. The less good news, of course, is that fewer magazines also launched this past year. MediaFinder.com tracked 193 new titles launched this year, a sizable drop from last year’s total of 324, and 176 titles shuttered, down from 596 last year.

Surprisingly (to us anyway), the number of print magazines making the switch to a digital format also dropped this year, as 28 magazines made the transition to online-only, compared from 81 in 2009.

This news comes as something of a downer given that, earlier this year, Mr. Magazine (otherwise known as Samir Husni), noted that the second quarter of this year saw a growth in magazine launches compared to the same period last year.

Of course, this is not counting the extent to which existing magazine brands have launched across other platforms, such as smartphones and the iPad.