Breaking: Media reporters might finally have taken their heads out of the sand — at least for just this week! — and realized that about 96 percent of people don’t care about media. Not anymore, that is.
BuzzFeed set off the talk with a smart piece on why/how the New York Times layoffs were covered. Doree Shafrir wrote that no one knew the details behind the buyouts because the media beat has changed:
The pressure to be first has only gotten more intense, and often that breaking of news, particularly in media, is taking place on Twitter. And for a young reporter, what used to be the rewards of the media beat — getting to know everyone in media very quickly, often because they’re calling you up to yell at you, and then gaining their respect, and then eventually moving on — seem less vital in the age of the at-reply.
That is true, but Shafrir nailed it at the end when she explained that there is little interest in media gossip these days because the Times buyouts were “just another depressing sign of an industry in the throes of wrenching contraction.” The only thing we’d add? Media reporting was never that interesting to most people.
Those in media are coming face to face with that fact only now because social media puts it out there. When you’re the only one tweeting about the meatloaf at Condé’s cafeteria, it might be time to reevaluate the weight of the story.
Now the question is — will this last? Will media reporters take this moment and relax a bit and consider the fact that no one covered the ins and outs of the Times cuts because in the end, readers just don’t care? That perhaps the beat is really only intriguing to an extremely small audience? Time will tell, we suppose.
Now let’s go ahead and discuss the fact that you’re reading a piece about how no one reads about media reporting anymore on a media reporting site. You start first.