Actually, Starbucks DOES Know How to Spell Colombia

For today’s example of a journalist linking to an article without fully reading that article, we turn to Boston-based GlobalPost blogger Timothy McGrath. Halfway down McGrath’s dishonor roll of celebrities, companies and media outlets that have recently and erroneously trumpeted the country of Colombia as “Columbia,” he calls out Starbucks.

However, had McGrath properly read Wall Street Journal Bogota-based reporter Dan Molinski’s piece about the social media movement spearheaded in February 2013 by Colombian digital media executive Carlos Pardo, he would have realized that Starbucks is in this case not to blame:

The movement can take its nagging too far.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in