Seventeen‘s Ann Shoket on Her Role in the Launch of Mediabistro


By Donya Blaze Comment

Ann Shoket is no stranger to this thing called the Internet. Before becoming editor-in-chief of Seventeen, she published her own e-zine, launched CosmoGirl! online, and suggested to founder Laurel Touby that she launch a media community web site.

Although she calls her time as an entrepreneur “fun and interesting,” Shoket says the Web actually hasn’t changed much since 1996. “We didn’t make a dime, and we spent an incredible amount of time in all sorts of silly pursuits.”

Uh, yeah. Pretty much sounds like today.

Part 1: Media Beat: Ann Shoket Says ‘The Web is Not Eating Our Lunch’

Part 2: Media Beat: Ann Shoket Says Editors Need to Think Beyond the Page

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