Seventeen's Ann Shoket: 'The Web is Not Eating Our Lunch'

Know of any young people who get their news from the daily paper or monthly magazine? Nah, me neither. So you’d think that, out of all the publications folding left and right, those in the teen category would be suffering more than most.

Not true, says Ann Shoket, editor-in-chief of Seventeen. Not only does she refuse to buy into the print-is-dying belief, she says the 66-year-old publication actually gained readers in the coveted under-21 set during the recession.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in