Seventeen‘s Ann Shoket: Editors Need to Think Beyond the Page

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By Donya Blaze Comments

If the thought of working for Seventeen conjures images of attending VIP events for “research,” being able to expense your lipstick addiction, and generally basking in the glow of crazy, insane, delicious, wonderful, fun on a daily basis, you’re right.

Seriously, editor-in-chief Ann Shoket says the biggest thing she looks for in new hires is an “ability to think surround” by considering social media outreach, advertising partners, and possible Web content for all articles. “A magazine story doesn’t resonate if it’s just on the page,” she says.

Part 1: Media Beat: Ann Shoket Says “The Web is Not Eating Our Lunch”

Part 3: Media Beat: Ann Shoket’s Role in the Launch of mediabistro.com

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.