Revisiting That 'Tom Sawyer Business Plan'

Five years ago, the New York Times painted a not entirely hopeful picture in Santa Rosa, NM.

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The article was all about the decision by laid off Rocky Mountain News D.C. correspondent M.E. Sprengelmeyer to purchase weekly community newspaper The Guadalupe County Communicator. Anchored to an area two hours east of Albuquerque, the paper had a circulation of just a few thousand:

“It’s the Tom Sawyer business plan: I’m trying to convince all my friends how much fun it would be to help me,” said Sprengelmeyer.

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