The fast food chain still has a few slots to fill. But how does Joe Flacco, Colin Kaepernick and Victor Cruz sound for starters?
The trio of NFL superstars were selected to help McDonald’s promote its new Mighty Wings product. Members of the food trade press were on hand Tuesday at a Times Square restaurant location to fire questions at New York Giants wide receiver Cruz.
Among that press corps was Bret Thorn, senior food editor for Nation’s Restaurant News. He once studied at the Cordon Bleue Ecole de Cuisine in Paris, though we doubt that training was needed for Tuesday’s media event. Here is Thorn’s take on the McD PR context of it all:
Mighty Wings are not toxic or anything — a five-piece order weighs in at a reasonable 480 calories, with 31 grams of fat (7 grams of them saturated), 20 grams of carbohydrate and 1450mg of sodium. But they don’t have the health halo of the Egg White Delight, for which McDonald’s enlisted the help of Olympics gymnast Gabby Douglas, or the Premium McWrap, for which then-New York Knicks forward Steve Novak touted its convenience and nutrition.
Cruz, Flacco and Kaepernick are the first NFLers to sign national endorsement deals with McDonald’s under a new partnership with the NFL. Their likenesses will begin appearing on the chain’s food packaging next week.