McClatchy Considers Pay Wall
Earlier today The McClatchy Co. gave a strong impression that 2010 is going to be a good year: online ad sales are on the rise (as they’ve been elsewhere in the industry) and circulation numbers are up. So why would the company start experimenting with pay walls for one of its newspaper’s Web sites, as CEO Gary Pruitt mentioned today in a media conference call?
Pruitt stressed that 44 percent of ad money was currently coming through digital channels last quarter, and that an ad-based revenue system “isn’t broken…but we’ll learn from everything.”
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