Mashable Personalizes News with 'Mashable Follow'
The moment mbStartups has been waiting for is here. Mashable, which is already an excellent news source for digital media, has stepped up its game with the launch of Mashable Follow: a new tool for personalizing and sharing news. With this new social layer, every story and topic on the site will have a “follow” and “unfollow” button that readers can use to create and refine a personal “my stories” feed.
There are already tools for publishers to track which stories got the most page views and shares after they’ve been posted, but what’s interesting about the “follow” button is that it offers a way for publishers to gauge interest in stories that haven’t been written.
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