Radio Vet Banks on New Martini Mix
Four minutes of sponsored commercials for each hour of free, streaming Internet radio. Sounds like a fair deal, right?
That’s the baseline formula behind a new player introduced at MartiniintheMorning.com, an online radio station programmed by industry veteran Brad “Martini” Chambers (pictured at left during 2010’s fourth anniversary celebrations). If each and every one of the streaming broadcaster’s 700,000 listeners switches over to the new player and listens to at least an hour, it could translate to a nice monthly gross of $35,000.
Chambers tells the Daily Breeze that he is hoping his most recent on-air pledge drive, which ended July18, will be his last.
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