Martha Stewart is expanding her empire to include Facebook Live. According to The Wall Street Journal, Stewart is using the livestreaming platform to replace her much more expensive, complicated TV show.
“It’s efficient and economical,” Stewart told the Journal. “You can let loose and have fun. There’s no teleprompter. I miss my daily show but not the expense or difficulty of making it.”
The only issue with Facebook Live is that ads aren’t permitted; only product placements. While Stewart has used some of the latter, she’s going to need the former for her Live shows to start really generating some cash.
We’re sure Stewart won’t have to wait long.
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