This morning’s New York Post featured an article that took aim squarely at Martha Stewart, and her company Martha Stewart Living Omnimedia. The Post reported that Hallmark Channel was canceling Stewart’s daily daytime talker, and that Home Depot was scaling back its partnership with MSLO to sell Stewart-branded paints.
FishbowlNY has obtained an email that was sent to MSLO staffers this afternoon from president and COO Lisa Gersh, who joined the company late last year. Gersh takes issue with the Post report, arguing that the relationship with Hallmark and Home Depot are not as bad as the Post makes them out to be.
“The show will continue on Hallmark through the end of this season and we are currently exploring programming concepts for Martha Stewart and other MSLO brands beyond this fall,” Gersh wrote, adding: “In addition, MSLO continues its thriving partnership with The Home Depot (THD), which spans a number of home and décor categories, including our very popular paint palette, and they continue to perform well.”
Read Gersh’s full memo to staff after the jump.
From: Lisa Gersh
To: MSLO Employees
Subject: Today’s News
Today’s New York Post business section had an inaccurate and negative portrayal of some of MSLO’s businesses, including its television production relationship with Hallmark and its paint business with The Home Depot. Unfortunately, the reporter, whose story cited unnamed ‘sources,’ stopped far short of including all the facts that MSLO presented to her and leaves readers with several incorrect impressions.
In fact, MSLO has never had a more vibrant, more diversified umbrella of strong, popular brands and loyal, enthusiastic audiences across TV, digital, print and radio, as well as across numerous product lines available through top retail partners.
The Martha Stewart brand has been a successful TV presence for nearly two decades and we expect that to continue. The daytime block on Hallmark demonstrated year-over-year ratings growth and ‘The Martha Stewart Show’ earned two Emmys in its first season. The show will continue on Hallmark through the end of this season and we are currently exploring programming concepts for Martha Stewart and other MSLO brands beyond this fall. In addition, MSLO continues its thriving partnership with The Home Depot (THD), which spans a number of home and décor categories, including our very popular paint palette, and they continue to perform well.
As just a reminder of the power of our audiences and brands, a recent study conducted in August last year by Public Strategies indicated that Martha Stewart remains a strong brand with incredible awareness. Unaided, meaning without being prompted, 53% of women name Martha Stewart as the first person who comes to mind for providing lifestyle ideas and information on the home. The next-closest competitor is mentioned by only 6% of women, and that’s Rachael Ray.