Ultimate businesswoman Martha Stewart has extended her deal with her namesake company. As part of the agreement, she’ll remain founder and chief executive officer of Martha Stewart Living Omnimedia through 2017.
Stewart continues to serve as non-executive Chairman of the Board.
Lisa Gersh, president and chief operating officer and a member of the Board of Directors since 2011, has been named chief executive officer. Gersh will continue to report to the Board of Directors.
“I am excited by the many phenomenal projects we have underway at Martha Stewart Living Omnimedia,” said Stewart. “I look forward to continuing my work with Lisa, our executive management and creative teams and our strategic partners to continue growing our strong and far reaching brand both domestically and abroad.”
Over the past year, MSLO has bolstered its corporate management team and creative talent, and is seeking to strategically reinvent its media businesses for the digital era and launching a new TV show, Martha Stewart’s Cooking School (debuting on PBS in October). The company also entered into strategic partnership with J.C. Penney while continuing to grow and innovate with other merchandising partners.