'Marley and Me' Wins X-mas; Beating Up On Pitt, Cruise And Sandler
“Marley and Me,” starring a very-much-alive Owen Wilson, proved that the movie business, to renew an awful pun, is truly going to the dogs, box office analyst Steve Mason confirmed to FBLA.
The film, which took in $14.5 million on Christmas day, beat out Paramount’s “The Curious Case of Benjamin Button,” Sony’s Tom Cruise affair “Valkyrie” and Disney’s Adam Sandler film, “Bedtime Stories,” to capture the Christmas crown.
The performance was a bit of an X-mas present for Fox, which grabbed the second-highest Christmas day performance, more than $5 million behind the Ben Stiller hit “Meet the Fockers.”
My guess is that “Marley and Me” needed to cast Barbra Streisand, or at least use a song of hers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in