Mark Aldam, president of Hearst Newspapers, has been working in the field of print journalism for close to 30 years. He has seen the changing media landscape firsthand and has some ideas on how to keep print afloat.
In our latest So What Do You Do column, Aldam explains how Hearst differs from its competitors (such as News Corp., Tribune, Gannett), what most excites him about the newspaper business and why print isn’t dying:
I think there’s obviously some truth to the concern about the printed newspaper’s future given just the relationship between print ads and the size of the paper that most publishers produce. But my first response is: I believe that the printed newspaper will be around long enough to print our obituaries. I think the newspapers that have responded to where consumers demand to access news and information — which is in their palm, and on their desktops and tablets — I think we stand a very good chance of being an influential part of the community…
For more from Aldam, including what his typical day is like, read: So What Do You Do, Mark Aldam, President of Hearst Newspapers?