Fear not, magazine lovers of America. There is hope for the printed word after all, and it comes in the form of Marie Claire’s Denim Issue.
As Ad Age notes, the cover is designed to be “unzipped” down the middle. It’s gimmicky, yes, but you know who loves gimmicks? Advertisers!
Guess jeans — which bought the space and has its logo all over the inside of the cover — paid six figures for the ad. If a company is dumb enough to pay that much for an ad that requires consumers to destroy it, then the magazine industry is going to be fine.[Video via Ad Age]