Marie Claire Launches Popup Magazine


By Chris O'Shea Comment

Say hello to Branché, a new magazine from another magazine — Marie Claire. Branché is a popup title in that it will only be distributed here in the city, and only from today through next Tuesday.

The 42 page magazine features 22 pages of editorial aimed at young, hip New York women. Old, uncool New Jersey women will not be allowed to own a copy Branché. We kid!

Branché’s is NYC centric though — beyond only being available here, inside the title readers will find items on The Smile’s executive chef Melia Marden and the Council of Fashion Designers of America Johanna Stout.

If you don’t get your hands on Branché’s debut issue, don’t worry. Another edition is already being planned for the fall.