Marie Claire Cover is One Giant Ad

Cover ads are here and they're only going to get worse.

Marie Claire's April Subscriber Cover Featuring a Native Ad by SThe very first editorial guideline from the American Society of Magazine Editors is “Don’t Print Ads on Covers.” Seems pretty straightforward. And yet Marie Claire has decided that there’s some room for interoperation there. The magazine’s subscribers will receive the April issue with one giant ad on the cover.

The ad was purchased by Stuart Weitzman and will be seen by all 877,000 Marie Claire subscribers. The Marie Claire on newsstands features Kerry Washington on the cover.

At least the Weitzman ad is nice looking.

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