Rodale CEO Highlights Her 'Biggest Challenge'

Maria Rodale's interviewer was surprised and so were we.

RodaleMapThere are currently about 250 employees at Rodale Inc.’s offices in New York and another 450 at the company’s main headquarters in Emmaus, Pa. But if CEO Maria Rodale had her way, the latter proportion would be higher.

During an interview with Allentown newspaper The Morning Call, Rodale, 54, revealed that many desirable candidates have a resistance to the quaintness of the Lehigh Valley:

“A lot of people who are passionate about digital or publishing, they either want to be in New York or Brooklyn.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in