Managing By Ice Cream

Dan Schneider, who’s been someone’s boss since he was 16 years old, spent his early years as a “stereotypical lunatic C.E.O,” he tells the New York Times’ Adam Bryant.

Then he realized how to manage without looking like a jerk: ice cream.

When one employee’s hard drive failed with no backups of a major project, “everybody looked at me like they thought I was just going to fire him or kill him. And I don’t know where I got the idea, but I just said: ‘You’ve got to go buy everybody ice cream.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in