Making Sense of Social Media Metrics in the Newsroom

There are so many ways to use and track social media success in the newsroom; it can make your head spin. In a recent report on The Media Briefing, writer Chris Sutcliffe outlines how to make sense of all those numbers, and what some of the best social media editors in the industry do. The whole piece is worth a long, hard read, but here are some of the main points.