All of you in publishing can stop whining about the end of the world. Magazines are doing well, and if yours isn’t, maybe you should consider changing yours to a pretty one about design.
You remember back when Dwell announced they were adding two more issues this year. Last year’s Fast Company Masters of Design issue drew a “great response” from advertisers (even without those luscious Yves Behar abs). And now, Wallpaper announces that it’s adding a 12th issue next year, just after adding an 11th this year:
“Wallpaper is truly going from strength to strength, both editorially and commercially,” the publishing director, Andrew Black, said.
“Subscription levels are at their highest level and our advertising is up 42% on 2006, which itself was a record year. The move to 12 issues makes perfect sense.
Does that mean we get two guest-edited issues a year?