Magic Johnson Launching African-American Focused TV Channel

Throughout his NBA and business career, Magic Johnson has always aspired to achieve great things. So it’s only logical that he would choose to call his new TV channel Aspire.

Per an LA Times article this morning by Meg James and Greg Braxton, Johnson’s channel is the first of several planned by Comcast TV as part of the company’s recent agreement with the FCC and Department of Justice to diversify. Aspire will offer a 24-hour mix of inspirational, family-friendly movies, comedy, music and more.

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