Variety EIC: 'Paywall Did Nothing But Severely Limit Our Audience'
At the recent 63rd annual MAGGIE Awards, where Variety won three awards including Most Improved Publication/Trade & Consumer, the 109-year-old outlet’s digital editor-in-chief Andrew Wallenstein delivered an afternoon keynote about changes in the PMC era.
Although much of what Wallenstein had to say is common knowledge at this point, it’s still rare in the Hollywood trades world to have the opportunity to hear a key editorial team member speak so frankly and in detail about the inner workings of the operation.
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