The first half of the year is in the books, and unfortunately, the ABC’s report this morning showed most magazines suffered. Newsstand sales for almost all of the top 25 consumers magazines dropped during the first chunk of 2012; some even suffered double digit losses compared to the same period a year ago.
Cosmo led the pack this first half by selling 1,351,738 copies, but that represented a 15 percent drop from last year. Other big titles that felt a double digit decline in newsstand sales included Vogue (down 16 percent), Vanity Fair (19 percent), O, The Oprah Magazine (18percent) and People (19 percent). The steepest drop off? Weight Watchers, which saw its single issue sales decline by almost 30 percent.
Staffers at magazines love to say that newsstand sales aren’t an accurate way to portray a title’s health anymore, but these numbers have got to raise some concern.