Magazines might finally be getting advertisers to accept the conundrum that is the iPad. According to Ad Age, the number of ad units in magazines’ iPad editions jumped almost 24 percent (23.6) during the first quarter this year, compared to 2012.
The 58 magazines that were analyzed by Kantar Media and PIB saw print ads flat in Q1, but iPad ads rose; jumping from 4,824 in the first quarter of last year to 5,961 this year. The same report found that ad pages and ad units combined were up 7.5 percent.
While 4,824 ad units isn’t a lot to begin with, the bump is notable because it shows that there has been some progress. It remains to be seen, however, if that progress is happening fast enough.