Inside a Magazine Pitch That Worked

Keen observation skills are key to a journalist’s trade — that’s how freelancer Jennifer Nalewicki landed a piece in Texas Highways. After watching the documentary “Truck Farm,” she noticed that one of the farms listed on its website was in Dallas. After remembering an “odd garden” from an event she attended a year earlier and finding even more examples online, Nalewicki knew she was on to something and pitched TH‘s “Taste” section.

“Jennifer thought of a lively, original concept that fit the magazine’s mission and needs; communicated it clearly and concisely to us; and demonstrated that her abilities fit the topic,” said senior editor Lori Moffatt.

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