Magazine Readers Apparently Grow Older, Lose Income
Last week FishbowlNY told you how Golf Digest’s iPad audience made an average of $60K more than their print audience, and we pointed out that this was because young people are more likely to buy an iPad and then read magazines on the device. Today Ad Age backs up our point with numbers, so of course we’re going to share that with you.
According to stats from GfK MRI, print readers are decreasing, and those who are staying are getting older and making less money:
But nearly 65% of the 188 titles – which we’re comparing because they appear in both the new research and the equivalent report a year earlier – lost audience even as the adult population grew.
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