Magazine Launches on Upswing


By Chris O'Shea Comment

magazine stack GMagazines are alive and well, and the first few months of the year prove it. According to The New York Post, there were 45 magazines launched in the first quarter of this year, up from 27 a year ago.

Some of those debuts have been heavyweights — like Dr. Oz’s The Good Life, Capital New York and Branché, the popup title from Marie Claire — while some have been lightweights, such as the return of Sesame Street Magazine, which had folded in 2008.

“I was shocked when I put this together and saw the number [of launches],” MediaFinder’s president, Trish Hagood, told Crain’s New York. “So many of them are really solid publications.”

Newsweek also re-launched during the first quarter of this year, but uh, well… We think enough has been said about how that went.