How To Create a Magazine iPad App
In the final installment of this week’s Media Beat interview, we asked Doug Carlson of Zinio and John Lema of ScrollMotion for tips for magazine publishers looking to create digital products and iPad apps.
“I think the first thing that challenges publishers is really their workflow process,” said Carlson. “We’d look first and say can we create something that’s going to be scalable, affordable and usable really across platforms.”
“You have to remember who your customer is,” Lema added.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in