Magazine Advertising Revenue Dipped 18% Last Year; Ad Pages Down 25.6%

The Publishers Information Bureau today released magazine advertising revenue statistics for the fourth quarter of 2009 and the full year. Not surprisingly, both ad pages and revenues were down during the quarter and for the year, compared to numbers from 2008. However, the fourth quarter showed less of a decline than the third quarter of 2009, possibly foreshadowing a turn-around or indicating that 2008’s fourth quarter wasn’t so fantastic either.

Total magazine rate-card reporting ad revenue for all of 2009 showed a 18.1

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