Magazine Ad Pages Down Five Percent in First Half
The year’s first half ad page numbers — courtesy of the MPA — are out, and once again, it’s not pretty. Total consumer ad pages dropped 4.9 percent compared to the first half of 2012, and total ad revenue increased by a tiny 0.4 percent.
Healthy ad categories included toiletries and cosmetics (revenue up seven percent, ad pages up three percent) and food and food products (revenue up 9.7 percent and pages up 4.9 percent) so it’s not surprising that magazines fetching those sort of ads did the best.
Prevention,
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