'Magabrands'?
Every year, the American Magazine Conference — the annual pow-wow of magazine executives — has a theme. Last year it was “transformation.” We just received our invitation to this year’s conference, slated for October 28-30 in Boca Raton. The theme?
“Magabrand Revolution.”
What is “magabrand,” you ask? We’ll let the Magazine Publishers of America and conference chairman David Zinczenko explain:
A magabrand is … a magazine brand that expands into every media nook and cranny that exists today — newsstand, TV, radio, Web, e-newsletter, podcast, Webcast, cellcast, live event and maybe even a few that haven’t been invented yet.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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