Fans Set to Download Madonna at Midnight

A trailer for Madonna’s secretprojectrevolution went up on YouTube a few weeks ago and has racked up several hundred thousand views. But chances are the full 17-minute version of the film being teased, co-directed with Steven Klein, will generate a lot more Internet activity.

The short spearheads Art For Freedom, a global digital freedom-of-expression initiative led by the singer in partnership with VICE. Starting at midnight ET tonight, secretprojectrevolution will be available for free download at BitTorrent.

Madonna describes the initiative as a public art project designed to encourage the world to “express their personal meaning of freedom and revolution, in the form of video, music, poetry and photography.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in