Swoon Reads Releases Fan-Voted Young Adult Title

ALittleSomethingDifferentCoverThanks to a healthy amount of advance online sampling and a community rating of five hearts, A Little Something Different is out today as the first title for Macmillan Publishing’s new Young Adult imprint Swoon Reads. A first run of 100,000 copies of the book has been ordered for the U.S ., alongside simultaneous releases in the UK and Australia.

The novel was written by 33-year-old Morristown, New Jersey librarian Sandy Hall. From a recent New York Times write-up:

By bringing a reality-television-style talent competition to its digital slush pile, the publisher is hoping to find potential best sellers that reflect not editors’ tastes but the collective wisdom and whims of the crowd.

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